Examples

Example catalogs.

Each catalog uses fictional products to show the shape of the schema. Switch between Markdown, YAML, and JSON to see how the same content travels between formats.

CoolGrip Golf Glove

A weather-resistant golf glove with reinforced grip on the lead hand.

CoolGrip Golf Glovecoolgrip.md

Product truthSynthetic-leather golf glove with reinforced grip panel on the lead hand.
Audience momentsWeekend players replacing a worn glove before a round; range sessions in light rain.
Approved claimsAll-weather grip. Machine-washable. Sized in half increments.
Visual proof pointsClose-ups of the textured palm; wet-grip demonstration; glove flexing on a club grip.
Prohibited scenesNo tour pros or stock-photo golf imagery. No before/after performance claims.
Creative hypothesesComparison vs. an old, torn glove outperforms studio product shots.

# CoolGrip Golf Glove

## product
- name: CoolGrip
- category: Golf glove
- materials: Synthetic leather, silicone grip panel

## approved_claims
- All-weather grip
- Machine-washable

## prohibited_scenes
- Tour pros or sponsored athletes
- Before/after performance comparisons

Tarn Hiking Pole

A collapsible carbon-fiber hiking pole with a cork grip and flick-lock adjustment.

Tarn Hiking Poletarn.md

Product truthCollapsible carbon-fiber hiking pole with a natural cork grip and external flick-lock adjustment.
Audience momentsDay hikers replacing worn twist-lock poles; thru-hikers cutting pack weight; beginners building a first gear kit.
Approved claimsExternal flick-lock adjustment. Natural cork grip. 265 g per pole. Three-section collapse to 38 cm.
Visual proof pointsPole fully collapsed beside a pack; cork grip texture close-up; pole planted on loose scree.
Prohibited scenesNo trail-running or trekking scenes. No medical or joint-support outcome claims.
Creative hypothesesA slightly used, scratched pole outperforms pristine studio shots with hiking audiences.

# Tarn Hiking Pole

## product
- name: Tarn
- category: Hiking pole
- material: Carbon fiber
- grip: Natural cork

## approved_claims
- External flick-lock adjustment
- 265 g per pole
- Collapses to 38 cm

## prohibited_scenes
- Trail-running or trekking imagery
- Medical or joint-support claims

NovaTrail Running Shoe

A lightweight trail running shoe built around a rock plate and 6mm drop.

NovaTrail Running Shoenovatrail.md

Product truthLightweight trail running shoe with a rock plate and 6mm drop.
Audience momentsWeekend trail runners; first ultra training blocks; transitioning from road shoes.
Approved claimsRock plate underfoot. 6mm drop. Quick-drying upper.
Visual proof pointsShoe on dirt and wet rock; outsole close-up; runner on a technical descent.
Prohibited scenesNo road-running settings. No injury-prevention claims.
Creative hypothesesReal terrain footage outperforms studio shots for trail-running buyers.

# NovaTrail Running Shoe

## product
- name: NovaTrail
- category: Trail running shoe
- drop_mm: 6
- features: [rock plate, quick-drying upper]

## approved_claims
- Rock plate underfoot
- 6mm drop
- Quick-drying upper

## prohibited_scenes
- Road or treadmill settings
- Injury-prevention claims

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